Google penalty: how to get out of it and recover your positions?

Natural traffic should account for the lion’s share of a website’s overall traffic. But given the difficulty of ranking content, it can be tempting to want to speed things up. Except that the search engine is on the lookout. Clumsy SEO actions, black hat techniques and other spamdexing abuses have every chance of triggering a Google penalty. Has your traffic dropped sharply? Can’t find your pages on Google? You may have been the victim of a manual Google penalty or an automatic penalty. Don’t panic just yet! Even if it’s an arduous task, getting out of a Google penalty is not impossible. What’s the difference between a manual Google penalty and an algorithmic one? When he was still at Google, Matt Cutts claimed that over 400,000 manual penalty actions took place every month at Google. Added to this already considerable number are the SEO penalties inflicted by the Panda and Penguin algorithms. The algorithmic penalty is inflicted automatically. In other words, your page has been caught by a drifting fishing net (usually a Penguin). This type of penalty most commonly occurs just after a Google algorithm update. The manual penalty is imposed by a human being, usually a Google controller (a kind of moderator). A manual penalty can occur if your site is sending out too many dubious SEO signals, or as a result of a whistleblower (yes, it happens).

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